The conference about digital strategies in heritage

Theme: Co-creation and Crowdsourcing

Collecting objects, tagging information and sharing opinions are hot.

Society is becoming ever more influential in the creation of institutional policy and the different products and services that institutions deliver. Issues on open source code, IPR, copyright laws and co-creation are assuming increasing importance.

Crowdsourcing is engagement through your building and through new media applications. Collecting objects, tagging information and sharing opinions are hot topics. Tools and new apps are created by in-house labs to serve the new heritage consumer. Knowledge management will soon be as important as collection management. Heritage visitors become more en more heritage users. Therefore institutions provide a platform to connect, rate and sharing knowledge by giving tools to their audience. In some ways the audience creates co creating tools for the institutes. Crowdsourcing is a mean, not a goal in itself.

But how do you manage the crowd in a networked society?

Co-creation is at the heart of the open source software movement, where users have full access to the source code and are empowered to make their own changes and improvements to it. In the early 2000s, consultants and companies deployed co-creation as a tool for engaging customers in product design.

During the mid-2000s, co-creation became a driving concept in social media and marketing techniques, where companies such as Converse persuaded large numbers of its most passionate customers to create their own video advertisements for the product. The Web 2.0 phenomenon encompassed many forms of co-creation marketing, as social and consumer communities became ‘ambassadors,’ ‘buss agent’ and ‘participants’ transforming the product experience.

Topics are:

  • Best and worst practices and experiences with crowdsourcing and open innovation projects
  • Experiences with in-house labs to create your own interactive products
  • What makes a good volunteer? The European year of the volunteer
  • How do you manage a community
  • How do you set up a crowdsourcing project, keep it running, etc.?
  • Definition sessions
  • Upcoming personal (mobile) heritage technologies
  • Upcoming personalized tools for heritage
  • Doing useability tests/visitors research

Theme coördinator: Anne Vroegop



2 ‒ 3 december 2013 De Doelen, Rotterdam Visit the DISH2013 website