Martijn is an engineer with a passion for borders - or rather crossing them. He is a frequently asked speaker on the topics of co-creation and open innovation. His personal aim is taking co-creation - public and private - to the next level. He thinks co-creation is the new thing, following in the footsteps of the Internet and Sustainability: inevitable and changing the game. Martijn is partner at Fronteer Strategy, an Amsterdam-based consulting firm that supports management teams in their challenges on the path towards new growth. The key areas of expertise are Innovation and Brand Development. The Vision he and his partner and team embrace is two-fold: 'We believe that Innovation and Brand Development are in fact very strongly related: “Be” leads to “Do”. Innovation leads to brand strength - and strong brands inspire development.' 'We also believe that brands that will survive these turbulent times are the ones that allow for all stakeholders to jointly create the future.'