Cas Verholt is an imagineer. In his youth he built castles in the air. He still builds castles, but neither from air nor bricks. You can’t live in his castles, but they get to your imagination and tell a story. Having studied Business Economics and Marketing at the Erasmus University Rotterdam, Cas began his career as a brand manager at the Sara Lee Corporation, then joined Europe’s largest independent TV producer, Endemol Entertainment. Cas founded Act2 Storytelling & Imagination in 2002 where he supports museums, archives, theme parks, brands and visitors centres in communicating their stories in ways that connect with their audience.